Let’s Get Social: Best Practices in Utility Outage Communications
Utility outages are inevitable. And how utilities communicate with customers who are impacted by an outage can be a relatively positive or an incredibly negative experience. With a strategic and proactive social media plan, utilities can improve real-time, two-way communications with customers and entire communities, and can even gain a competitive advantage. Read how, from author Warren B. Causey, President & CEO of Warren B. Causey, Ltd.