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Think Outside the “App”: A Great Experience Begins with the Customer

Unfortunately when most businesses try to build a mobile app for their customers, the project ends up over budget and under-delivered. Justin Santos of The Customer Experience Company and Gina Clarkin of Interactive Intelligence tell you how to think outside the app to deliver a great customer experience. It all comes down to a unified platform to accelerate app development and create a seamless mobile to service center process, to become customer-centric and digitally dexterous, to delight your customers.

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