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New Approach to Business Process Automation

Many of the tools for business process automation aren’t new. Yet it’s odd that most of them still don’t offer a way to involve the people who actually perform each task in a process. Communications-based process automation (CBPA) is different. To involve people directly at every step, CBPA transforms the corporate IP communications system into a process automation platform. It then tracks processes using the same communications notions that call centers have used for decades. Read how, and why, CBPA is a more practical and more effective approach, from Interactive Intelligence CEO Don Brown.

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