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Optimizing Content-Centric Procresses

When managers watch how their front line personnel work and the processes they have to follow, they’re stunned by all the conflicting systems and media channels many processes involve. More than that, managers are alarmed by the resulting inefficiency and poor service levels. The solution, says author Craig Robinson of BBW Consultants, is a content-centric process approach designed to make service delivery more efficient, based on the way the customer prefers to communicate.

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